# Websites for Hair Salons in Switzerland What a hair salon in Switzerland really needs on its website: online appointments, local visibility, photos and prices. Concrete, with honest numbers. Source: https://thomasgaechter.ch/en/blog/website-hairdresser-switzerland/ Published: 2026-06-09 --- ## What does a hair salon really need on its website? A hair salon in Switzerland mainly needs three things: online appointment booking, a well-kept Google Business Profile and real photos of the salon and the team. A large, multi-layered website, on the other hand, is rarely necessary. Most customers search briefly, look at the photos and prices, and then want to book an appointment. If these three things are in place, almost everything is won. With salon websites I often see the opposite: lots of text about passion and style, but no button to book and no prices. That is a shame, because those are exactly the two things a new customer looks for first. I will go through this step by step: what really belongs on the site, what it costs, and what you can safely skip. ## How customers find a hairdresser Anyone looking for a new hairdresser does it in one of two ways: through a recommendation from friends, or through a local search on Google. When someone types "Coiffeur Brugg" or "Damencoiffeur Rheintal", the map box appears at the top with the three nearest salons, stars and opening hours. Google has around 90 percent market share for search in Switzerland, so hardly anyone gets past that box. One detail that is surprisingly important: in Switzerland it is called Coiffeur, not Friseur. If you name your site and your profile with "Friseur", you match the search terms of Swiss customers less well. Stick to the words your customers actually type: Coiffeur, Coiffure, Haarschnitt, Färben, Strähnen. So the first contact usually does not happen on your website, but in search and on the map. The website comes in the second step, when someone wants to decide whether to book an appointment with you. ## What belongs on the site A salon is well served by a lean, well-made site. More important than the number of subpages is that the following points are immediately findable: - **Online appointment booking.** This is the heart of it. A customer wants to book in the evening from the sofa, not call the next morning. For this I embed an existing booking tool that you already use in the salon anyway, rather than building something custom. That way the appointment lands directly in your calendar. - **An honest price list.** Cut, color, highlights, perm, broken down by women's and men's services. If people find no prices, they often click on to the next salon. Better to give from-to ranges than nothing at all. - **Your services in plain words.** What do you offer, for whom, with what specialty? One sentence per service is enough. - **Photos of the salon and the team.** Real pictures of the space, the people and finished work say more than any stock photo. They often answer the quiet question "Will I feel comfortable there?" before the first visit. - **Opening hours and directions.** Clearly visible, with a map and a note about parking or the nearest stop. And the most important thing above all: the site has to work on the phone first, not last. Most bookings today come from a smartphone. If the booking button is hard to hit on a phone, or the price list runs off the side of the screen, the customer is gone. I have described the bigger picture of a company site in [Business websites in Switzerland](/en/blog/business-website-switzerland/). ## Local visibility: the Google profile The website alone does little if you do not show up on the map. That is why every salon needs a well-kept Google Business Profile, formerly called Google My Business. It is free and, for a local business, often the entry that delivers the most for the least effort. What matters here is consistent core data, known in the trade as NAP: name, address, phone number. These three have to be written exactly the same everywhere, on the website, in the profile and in every directory. If the website says "Coiffure Bellezza" and the profile says "Salon Bellezza GmbH", Google gets unsure, and uncertainty costs visibility. Add to that the right main category (hairdresser, hair salon), real opening hours and a few good photos. I have explained step by step how to set this up cleanly in [Get found on Google Maps](/en/blog/google-business-profile-maps-smb-switzerland/). Reviews play a big role for a salon, because many people look at the stars when choosing. After the appointment, kindly ask satisfied customers for a short review, and give them the direct link. What you should not do: buy or force reviews. It gets noticed and does more harm than good. ## Legal: data protection with online appointments As soon as you take appointments online, you collect personal data: name, phone number, sometimes email and the requested service. That is perfectly fine, but it has to be stated. The revised Data Protection Act (revDSG) has been in force since 1 September 2023 and requires a duty to inform, that is, a clear and understandable privacy policy. It explains in simple words which data you collect, what for, and who sees it. Unlike the EU's GDPR, the revDSG does not require a cookie consent banner. So a simple salon website gets by without that annoying banner. Only when you use Google Ads or Google Analytics do you need, since March 2024, Google Consent Mode v2, which in practice means a consent solution again. For most small salons, though, that is not an issue. If you switch your booking tool or add a new tool, that belongs in the privacy policy. An outdated policy is worse than a brief but correct one. I set this up when I build the site, so you do not have to deal with it yourself. ## What it costs and what is overkill Short and honest: a business-card website with booking, a price list and photos starts with me at CHF 3'500. For a salon, that is exactly right in most cases. If you want a bigger presence with its own design concept, your own logo and perhaps product sales, you end up at CHF 7'500 to 12'000. On top of that come hosting from CHF 19 per month and lean maintenance from CHF 79 per month, so the site stays secure and up to date. The hourly rate of a Swiss web agency is roughly CHF 120 to 250. That explains why a serious site does not cost a few hundred francs. You will find a breakdown of the ranges in [What does a website cost in Switzerland](/en/blog/website-cost-switzerland/). | Solution | When it makes sense | Rough cost | | --- | --- | --- | | Business card with booking | The normal case for a salon | from CHF 3'500 | | Bigger presence with a concept | Own branding, product sales | CHF 7'500 to 12'000 | | Hosting | Always | from CHF 19 per month | | Maintenance | Once the site is live | from CHF 79 per month | And now to what you can skip. A salon almost never needs an online shop. Even if you sell a few care products, the effort of a shop with inventory and shipping rarely pays off; a note saying "available in the salon" is usually enough. Daily posting on the website or on Instagram is not a must either. A few good photos kept current now and then say more than a frantic stream of posts that you can hardly keep up anyway alongside the work at the chair. To be honest: if your salon does well by word of mouth and you do not need new customers, an expensive website is not an emergency. But a lean site with booking and a well-kept Google profile cost little and close a gap through which walk-in customers would otherwise quietly slip away. If you are unsure what fits your salon, take a look at the [Prices](/en/pricing/) page or write me a quick note via [Contact](/en/contact/) about which salon it concerns. I will tell you honestly where something is worth it and where you are better off spending your time at the chair. I reply within one working day (Mon to Fri).