{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Thomas Gächter · Blog",
  "home_page_url": "https://thomasgaechter.ch/en/blog/",
  "feed_url": "https://thomasgaechter.ch/en/feed.json",
  "description": "Honest guides on website, cost, SEO, AI search and Swiss web law.",
  "language": "en",
  "authors": [
    {
      "name": "Thomas Gächter",
      "url": "https://thomasgaechter.ch/"
    }
  ],
  "items": [
    {
      "id": "https://thomasgaechter.ch/en/blog/newsletter-tool-switzerland-privacy/",
      "url": "https://thomasgaechter.ch/en/blog/newsletter-tool-switzerland-privacy/",
      "title": "Which newsletter tool for Switzerland? Privacy and revFADP",
      "summary": "Send newsletters legally: what Swiss law requires (double opt-in), which tools fit your privacy needs, and what SMEs should watch for when choosing.",
      "content_text": "Send newsletters legally: what Swiss law requires (double opt-in), which tools fit your privacy needs, and what SMEs should watch for when choosing.",
      "date_published": "2026-06-09T00:00:00.000Z",
      "tags": [
        "Newsletter",
        "Privacy",
        "Marketing",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/phone-photos-or-photo-shoot-social-media/",
      "url": "https://thomasgaechter.ch/en/blog/phone-photos-or-photo-shoot-social-media/",
      "title": "Phone photos or a photo shoot? Visual material for social media",
      "summary": "When phone photos are enough for social media and when a photo shoot is worth it. Honestly calculated, with Swiss costs and a decision path for your small business.",
      "content_text": "When phone photos are enough for social media and when a photo shoot is worth it. Honestly calculated, with Swiss costs and a decision path for your small business.",
      "date_published": "2026-06-09T00:00:00.000Z",
      "date_modified": "2026-06-09T00:00:00.000Z",
      "tags": [
        "Social Media",
        "Visual Material",
        "Marketing",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/website-hairdresser-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/website-hairdresser-switzerland/",
      "title": "Websites for hair salons in Switzerland",
      "summary": "What a hair salon in Switzerland really needs on its website: online appointments, local visibility, photos and prices. Concrete, with honest numbers.",
      "content_text": "What a hair salon in Switzerland really needs on its website: online appointments, local visibility, photos and prices. Concrete, with honest numbers.",
      "date_published": "2026-06-09T00:00:00.000Z",
      "tags": [
        "Web Design",
        "Industry",
        "Local Search",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/website-relaunch-without-losing-rankings/",
      "url": "https://thomasgaechter.ch/en/blog/website-relaunch-without-losing-rankings/",
      "title": "Website relaunch without losing rankings",
      "summary": "How to relaunch a website without losing your Google positions: URL mapping, 301 redirects, monitoring, and the most common mistakes.",
      "content_text": "How to relaunch a website without losing your Google positions: URL mapping, 301 redirects, monitoring, and the most common mistakes.",
      "date_published": "2026-06-09T00:00:00.000Z",
      "date_modified": "2026-06-09T00:00:00.000Z",
      "tags": [
        "SEO",
        "Relaunch",
        "Technical",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/business-website-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/business-website-switzerland/",
      "title": "Business website in Switzerland: build, run, keep it legally compliant",
      "summary": "How a company website in Switzerland comes together, what it costs, how it stays revFADP compliant, and how bexio and TWINT fit in.",
      "content_text": "How a company website in Switzerland comes together, what it costs, how it stays revFADP compliant, and how bexio and TWINT fit in.",
      "date_published": "2026-06-08T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "Business Website",
        "Switzerland",
        "Web Design"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/online-shop-cost-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/online-shop-cost-switzerland/",
      "title": "What does an online shop cost in Switzerland?",
      "summary": "Realistic prices for an online shop in Switzerland, including running costs, payment methods with TWINT, and provider fees.",
      "content_text": "Realistic prices for an online shop in Switzerland, including running costs, payment methods with TWINT, and provider fees.",
      "date_published": "2026-06-08T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "E-Commerce",
        "Online Shop",
        "Pricing"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/privacy-policy-website-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/privacy-policy-website-switzerland/",
      "title": "Privacy Policy for Swiss Websites (revFADP): what needs to go in",
      "summary": "What a privacy policy in Switzerland must contain under the revFADP, when the GDPR applies on top, and how I handle this during a website project.",
      "content_text": "What a privacy policy in Switzerland must contain under the revFADP, when the GDPR applies on top, and how I handle this during a website project.",
      "date_published": "2026-06-08T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "revFADP",
        "Data Protection",
        "Law"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/social-media-management-cost-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/social-media-management-cost-switzerland/",
      "title": "What does social media management cost for a small business in Switzerland?",
      "summary": "Realistic prices for social media management in Switzerland, with rates, VAT, and honest notes on when a subscription is not worth it.",
      "content_text": "Realistic prices for social media management in Switzerland, with rates, VAT, and honest notes on when a subscription is not worth it.",
      "date_published": "2026-06-08T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "Social Media",
        "Small Business",
        "Cost"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/website-maintenance-cost-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/website-maintenance-cost-switzerland/",
      "title": "What does website maintenance cost in Switzerland?",
      "summary": "What website maintenance costs per month in Switzerland, why WordPress absolutely needs upkeep and a custom site barely does, and when a maintenance plan is worth it.",
      "content_text": "What website maintenance costs per month in Switzerland, why WordPress absolutely needs upkeep and a custom site barely does, and when a maintenance plan is worth it.",
      "date_published": "2026-06-08T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "Maintenance",
        "WordPress",
        "Cost"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/when-geo-is-not-worth-it/",
      "url": "https://thomasgaechter.ch/en/blog/when-geo-is-not-worth-it/",
      "title": "When GEO is not worth it for a Swiss SME",
      "summary": "Generative Engine Optimization does not make sense for every business in Switzerland. I explain honestly when GEO is worth it and when it is not.",
      "content_text": "Generative Engine Optimization does not make sense for every business in Switzerland. I explain honestly when GEO is worth it and when it is not.",
      "date_published": "2026-06-08T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "GEO",
        "AI Search",
        "SEO"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/connect-woocommerce-bexio/",
      "url": "https://thomasgaechter.ch/en/blog/connect-woocommerce-bexio/",
      "title": "Connecting WooCommerce to bexio: without manual retyping",
      "summary": "How orders, customers, and invoices flow automatically between a WooCommerce shop and bexio, what really stays in sync, and from what point the effort pays off.",
      "content_text": "How orders, customers, and invoices flow automatically between a WooCommerce shop and bexio, what really stays in sync, and from what point the effort pays off.",
      "date_published": "2026-06-02T00:00:00.000Z",
      "tags": [
        "WooCommerce",
        "bexio",
        "E-Commerce",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/does-my-website-need-maintenance/",
      "url": "https://thomasgaechter.ch/en/blog/does-my-website-need-maintenance/",
      "title": "Does my website need maintenance?",
      "summary": "What actually happens to a neglected WordPress site, what a maintenance plan includes and when you can handle it yourself. Honest, with no sales pressure.",
      "content_text": "What actually happens to a neglected WordPress site, what a maintenance plan includes and when you can handle it yourself. Honest, with no sales pressure.",
      "date_published": "2026-06-02T00:00:00.000Z",
      "tags": [
        "WordPress",
        "Maintenance",
        "Security",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/get-found-in-chatgpt-geo-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/get-found-in-chatgpt-geo-switzerland/",
      "title": "Getting found in ChatGPT: what GEO means for a Swiss SME",
      "summary": "What happens when customers start asking ChatGPT, Perplexity or Google AI Overviews instead of Google, and what a Swiss SME needs so that an AI cites its company correctly.",
      "content_text": "What happens when customers start asking ChatGPT, Perplexity or Google AI Overviews instead of Google, and what a Swiss SME needs so that an AI cites its company correctly.",
      "date_published": "2026-06-02T00:00:00.000Z",
      "tags": [
        "GEO",
        "AI search",
        "SEO",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/google-business-profile-maps-smb-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/google-business-profile-maps-smb-switzerland/",
      "title": "Getting found on Google Maps: the Google Business Profile for a Swiss SME",
      "summary": "A practical guide on how a Swiss small business sets up its Google Business Profile (formerly Google My Business) and Google Maps properly: NAP data, categories, photos, reviews, and what actually makes a difference.",
      "content_text": "A practical guide on how a Swiss small business sets up its Google Business Profile (formerly Google My Business) and Google Maps properly: NAP data, categories, photos, reviews, and what actually makes a difference.",
      "date_published": "2026-06-02T00:00:00.000Z",
      "tags": [
        "Local Search",
        "Google Maps",
        "SEO",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/revdsg-cookie-banner-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/revdsg-cookie-banner-switzerland/",
      "title": "Cookie banners in Switzerland: what the revDSG actually requires",
      "summary": "Whether your Swiss website needs a cookie banner, what the revDSG has required since 2023, and how cookieless analytics lets you skip the banner entirely.",
      "content_text": "Whether your Swiss website needs a cookie banner, what the revDSG has required since 2023, and how cookieless analytics lets you skip the banner entirely.",
      "date_published": "2026-06-02T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "Data Protection",
        "revDSG",
        "Cookie Banner",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/woocommerce-or-shopify-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/woocommerce-or-shopify-switzerland/",
      "title": "WooCommerce or Shopify for Swiss shops?",
      "summary": "An honest comparison from a Swiss SME perspective: bexio integration, TWINT, QR invoice, data location, cost, and when each system is the better choice.",
      "content_text": "An honest comparison from a Swiss SME perspective: bexio integration, TWINT, QR invoice, data location, cost, and when each system is the better choice.",
      "date_published": "2026-06-02T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "WooCommerce",
        "Shopify",
        "E-Commerce",
        "Switzerland"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/wordpress-or-custom-built/",
      "url": "https://thomasgaechter.ch/en/blog/wordpress-or-custom-built/",
      "title": "WordPress or custom-built?",
      "summary": "When WordPress makes sense and when a custom-built solution is the better choice. No holy war, just clear criteria.",
      "content_text": "When WordPress makes sense and when a custom-built solution is the better choice. No holy war, just clear criteria.",
      "date_published": "2026-05-29T00:00:00.000Z",
      "tags": [
        "WordPress",
        "Technical",
        "Decision"
      ]
    },
    {
      "id": "https://thomasgaechter.ch/en/blog/website-cost-switzerland/",
      "url": "https://thomasgaechter.ch/en/blog/website-cost-switzerland/",
      "title": "What does a website cost in Switzerland?",
      "summary": "Real fixed prices from Switzerland: what a website costs, what drives the price and which ongoing costs add up over three years.",
      "content_text": "Real fixed prices from Switzerland: what a website costs, what drives the price and which ongoing costs add up over three years.",
      "date_published": "2026-05-22T00:00:00.000Z",
      "date_modified": "2026-06-08T00:00:00.000Z",
      "tags": [
        "Pricing",
        "Web Design",
        "Switzerland"
      ]
    }
  ]
}