https://thomasgaechter.ch/en/blog/ Notes on web design, SEO and the web for small Swiss businesses. en https://thomasgaechter.ch/en/blog/newsletter-tool-switzerland-privacy/ https://thomasgaechter.ch/en/blog/newsletter-tool-switzerland-privacy/ Tue, 09 Jun 2026 00:00:00 GMT Send newsletters legally: what Swiss law requires (double opt-in), which tools fit your privacy needs, and what SMEs should watch for when choosing. https://thomasgaechter.ch/en/blog/phone-photos-or-photo-shoot-social-media/ https://thomasgaechter.ch/en/blog/phone-photos-or-photo-shoot-social-media/ Tue, 09 Jun 2026 00:00:00 GMT When phone photos are enough for social media and when a photo shoot is worth it. Honestly calculated, with Swiss costs and a decision path for your small business. https://thomasgaechter.ch/en/blog/website-hairdresser-switzerland/ https://thomasgaechter.ch/en/blog/website-hairdresser-switzerland/ Tue, 09 Jun 2026 00:00:00 GMT What a hair salon in Switzerland really needs on its website: online appointments, local visibility, photos and prices. Concrete, with honest numbers. https://thomasgaechter.ch/en/blog/website-relaunch-without-losing-rankings/ https://thomasgaechter.ch/en/blog/website-relaunch-without-losing-rankings/ Tue, 09 Jun 2026 00:00:00 GMT How to relaunch a website without losing your Google positions: URL mapping, 301 redirects, monitoring, and the most common mistakes. https://thomasgaechter.ch/en/blog/business-website-switzerland/ https://thomasgaechter.ch/en/blog/business-website-switzerland/ Mon, 08 Jun 2026 00:00:00 GMT How a company website in Switzerland comes together, what it costs, how it stays revFADP compliant, and how bexio and TWINT fit in. https://thomasgaechter.ch/en/blog/online-shop-cost-switzerland/ https://thomasgaechter.ch/en/blog/online-shop-cost-switzerland/ Mon, 08 Jun 2026 00:00:00 GMT Realistic prices for an online shop in Switzerland, including running costs, payment methods with TWINT, and provider fees. https://thomasgaechter.ch/en/blog/privacy-policy-website-switzerland/ https://thomasgaechter.ch/en/blog/privacy-policy-website-switzerland/ Mon, 08 Jun 2026 00:00:00 GMT What a privacy policy in Switzerland must contain under the revFADP, when the GDPR applies on top, and how I handle this during a website project. https://thomasgaechter.ch/en/blog/social-media-management-cost-switzerland/ https://thomasgaechter.ch/en/blog/social-media-management-cost-switzerland/ Mon, 08 Jun 2026 00:00:00 GMT Realistic prices for social media management in Switzerland, with rates, VAT, and honest notes on when a subscription is not worth it. https://thomasgaechter.ch/en/blog/website-maintenance-cost-switzerland/ https://thomasgaechter.ch/en/blog/website-maintenance-cost-switzerland/ Mon, 08 Jun 2026 00:00:00 GMT What website maintenance costs per month in Switzerland, why WordPress absolutely needs upkeep and a custom site barely does, and when a maintenance plan is worth it. https://thomasgaechter.ch/en/blog/when-geo-is-not-worth-it/ https://thomasgaechter.ch/en/blog/when-geo-is-not-worth-it/ Mon, 08 Jun 2026 00:00:00 GMT Generative Engine Optimization does not make sense for every business in Switzerland. I explain honestly when GEO is worth it and when it is not. https://thomasgaechter.ch/en/blog/connect-woocommerce-bexio/ https://thomasgaechter.ch/en/blog/connect-woocommerce-bexio/ Tue, 02 Jun 2026 00:00:00 GMT How orders, customers, and invoices flow automatically between a WooCommerce shop and bexio, what really stays in sync, and from what point the effort pays off. https://thomasgaechter.ch/en/blog/does-my-website-need-maintenance/ https://thomasgaechter.ch/en/blog/does-my-website-need-maintenance/ Tue, 02 Jun 2026 00:00:00 GMT What actually happens to a neglected WordPress site, what a maintenance plan includes and when you can handle it yourself. Honest, with no sales pressure. https://thomasgaechter.ch/en/blog/get-found-in-chatgpt-geo-switzerland/ https://thomasgaechter.ch/en/blog/get-found-in-chatgpt-geo-switzerland/ Tue, 02 Jun 2026 00:00:00 GMT What happens when customers start asking ChatGPT, Perplexity or Google AI Overviews instead of Google, and what a Swiss SME needs so that an AI cites its company correctly. https://thomasgaechter.ch/en/blog/google-business-profile-maps-smb-switzerland/ https://thomasgaechter.ch/en/blog/google-business-profile-maps-smb-switzerland/ Tue, 02 Jun 2026 00:00:00 GMT A practical guide on how a Swiss small business sets up its Google Business Profile (formerly Google My Business) and Google Maps properly: NAP data, categories, photos, reviews, and what actually makes a difference. https://thomasgaechter.ch/en/blog/revdsg-cookie-banner-switzerland/ https://thomasgaechter.ch/en/blog/revdsg-cookie-banner-switzerland/ Tue, 02 Jun 2026 00:00:00 GMT Whether your Swiss website needs a cookie banner, what the revDSG has required since 2023, and how cookieless analytics lets you skip the banner entirely. https://thomasgaechter.ch/en/blog/woocommerce-or-shopify-switzerland/ https://thomasgaechter.ch/en/blog/woocommerce-or-shopify-switzerland/ Tue, 02 Jun 2026 00:00:00 GMT An honest comparison from a Swiss SME perspective: bexio integration, TWINT, QR invoice, data location, cost, and when each system is the better choice. https://thomasgaechter.ch/en/blog/wordpress-or-custom-built/ https://thomasgaechter.ch/en/blog/wordpress-or-custom-built/ Fri, 29 May 2026 00:00:00 GMT When WordPress makes sense and when a custom-built solution is the better choice. No holy war, just clear criteria. https://thomasgaechter.ch/en/blog/website-cost-switzerland/ https://thomasgaechter.ch/en/blog/website-cost-switzerland/ Fri, 22 May 2026 00:00:00 GMT Real fixed prices from Switzerland: what a website costs, what drives the price and which ongoing costs add up over three years.