Marketing · through hourly packages

Marketing that someone actually does.

45+ clients since 2017

Newsletter, Google Ads, content upkeep, social posts. I handle the execution, you keep the voice.

Free consultation Packages & pricing ↓
01
Scope

What is included.

  • NewsletterSetup and sending via an established newsletter service. Templates, lists, automatic opt-in confirmations.
  • Google AdsSetting it up, finding the right search terms, writing the ads, measuring how many inquiries it brings in. You manage the ad budget directly with Google.
  • Keeping content freshKeeping the text, images and pages on your website up to date. Also new campaign pages when you want to promote something specific.
  • LinkedInCleaning up the profile, planning topics, preparing posts. Replies to comments stay with you, because the voice should stay yours.
  • Social mediaInstagram, Facebook. Preparing posts, scheduling them, simple reporting with each platform's built-in tools.
  • Setting up web analyticsSo you can see where visitors come from and which pages do well. Either classic or cookie-free, with a proper banner.
  • Editorial planA simple plan so that topics, newsletters and posts fit together. Quarterly or monthly.
  • More from what you already haveReviewing existing pages, simplifying forms, making buttons clearer. Often that does more than chasing a new channel.
  • Copy with AI as a helperI use AI as a writing aid, but every piece of text goes through my hands before it goes live.

Price

from CHF 800 / month

5 hours per month. Standard: 10 hours from CHF 1'500.

Marketing runs through hourly packages. The ad budget for Google Ads goes directly to Google and is not included. Detailed price tiers under Pricing · Marketing and Social Media.

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02
Process

How we work.

  1. 01

    First call

    We look at what is already running, where it gets stuck and which channels make sense for you.

  2. 02

    Hourly package

    You pick 5, 10 or 20 hours per month. Unused time does not expire at the end of the month.

  3. 03

    Execution

    I work through the agreed topics. You provide content and approvals, I take care of the rest.

  4. 04

    Monthly report

    A short overview: what ran, what worked, what I recommend next.

What matters

How marketing works.

Several channels, one presence

Nobody becomes a customer off the back of a single newsletter. It takes several channels working together to build awareness.

The newsletter reaches existing customers directly. Google Ads captures current demand. Content on the website builds long-term visibility. Social media keeps your brand in view.

Paid is fast, organic is lasting

Google Ads brings clicks immediately, but costs money every month. As soon as the budget runs out, no one comes in through the ad anymore.

SEO (organic visibility) takes patience, but the effect lasts. Run both and you get clicks today plus steady visibility a year from now, without an ad budget.

From a view to an inquiry

Out of a thousand people who see a post, maybe a hundred and twenty come to your website. Out of those, twelve become inquiries. That is normal.

My goal is not to reach everyone, but to get the right people to take the next step. We can measure that every month.

Plan, execution, review

Marketing is not a one-off project but a monthly cycle. We plan what should happen that month. I execute. We measure. You get a short report.

Then we adjust what is not working and reinforce what is.

Two directions, one goal

Push marketing reaches out actively: newsletters to existing customers, ads aimed at specific audiences, direct outreach.

Pull marketing lets people find you: through search, through content, through referrals. You need both. Pull keeps working when the budget stops.

From identity to visibility

Before we work on the channels, we clarify the foundation: who you are, what you stand for, how you sound.

That decides what you show and where you appear: the same voice across every touchpoint.

Twelve weeks, one plan

Content does not happen spontaneously. We plan topic threads over a quarter: specialist topics, personal insights, concrete answers.

Every week has its place. Forward-looking instead of reactive.

03
Why

Why marketing counts today.

  • Referrals alone are rarely enoughAnyone who wants a predictable flow of work needs active visibility. Marketing is how you get there.
  • The newsletter is direct contactInbox instead of algorithm. The newsletters I look after usually reach more readers than the same content would on social.
  • Google captures active demandSomeone who searches has a specific need. Search ads cost more than social, but they bring in more inquiries when the offer is clear.
  • Continuity beats campaignsA week of activity followed by three months of silence achieves little. Marketing only pays off once something runs regularly.
04
Channels

Channels I look after.

  • Newsletter For whom: Nurturing your regular customers. Setting up the list, embedding the sign-up form, designing a template in your branding, sending and reporting. Typically six to twelve issues per year.
  • Google Ads For whom: Capturing clear search demand. Working out which search terms are worth it, writing the ads, measuring how many inquiries result, adjusting monthly.
  • LinkedIn For whom: B2B, personal and company brands. Topic plan, writing posts, publishing at peak times. Growth through interaction, not through paid ads.
  • Content for the website For whom: Becoming visible on Google long term. Drawing topics from real search demand, writing or editing copy, linking sensibly, tracking it over months.
  • Social media For whom: Visually strong offering, B2C. Preparing and scheduling a manageable number of posts, stories and reels. Not worthwhile for everyone, and we say so up front.
Guide

Related in the guide.

05
FAQ

Common questions.

  • Are you an advertising agency?

    No. I am a web consultant with marketing experience from projects since 2017. When a large campaign comes up, I bring in specialists.

  • Which newsletter service is suitable?

    For Swiss SMEs I recommend Brevo (EU servers, revDSG- and GDPR-compliant). Mailchimp is strong on features, but it stores data in the US, which is awkward for personal data. For purely international setups or special requirements we decide together.

  • Does Google Ads make sense for us?

    That depends on industry, margin and competition. In the first call we take a quick look at search volume and competition, then I tell you honestly whether it pays off. If not, you save the money.

  • How much budget do I need for ads?

    A meaningful test starts at CHF 500 to CHF 1500 ad spend per month, depending on the industry. Below that the data gets too thin. You control the spend yourself, directly with Google.

  • When do we see first results?

    Google Ads delivers clicks from day 1. Real inquiries are realistic after 1 to 4 months, if the ads and your landing page work together. Newsletters and content only show a measurable effect after 3 to 6 months.

  • Can existing campaigns be optimized?

    Yes. In the audit I look at what is running, what is costing money for no return, and which keywords are missing. A common finding: keywords too broad, no negative keyword list, weak landing page.

  • Do you write copy too?

    Yes. I write newsletters, landing pages and shorter posts myself. For longer specialist articles I work with your input or with a subject-matter author.

  • What about social media?

    I handle the planning and scheduling of the posts. Replies to comments and DMs stay with you, because the voice should stay yours.

  • How long am I committed?

    Hourly packages are bought once and are valid for 12 months. You only pay for what you book, and you can stop at any time.

  • Do you also create graphics or videos?

    Simple post graphics (Canva, Figma) yes. For elaborate graphics, photo shoots or videos I refer you to partners who do that better than I do.

  • What does a monthly report look like in practice?

    A short overview: what was done, what it cost, what I recommend next. One page, not a 30-slide deck.

  • How does it work with data protection and tracking?

    Tracking is set up to be GDPR- and revDSG-compliant: cookie banner with real opt-in, EU servers where possible, IP anonymization in GA4. If you want Plausible instead of GA4, no problem.

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