Guide.
Straight answers about websites, costs, SEO and Swiss web law. With real numbers and tables, drawn from practice, no marketing talk.
Business website in Switzerland: build it and run it
How a company website in Switzerland comes together, what it costs, how it stays clean under the revFADP, and where bexio and TWINT fit into the process.
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What a site costs, what runs behind it, what it really delivers.
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Getting a website built: what you have to supply
A client sent me just over 900 words, six images and more than forty annotations. It still was not enough. What a web project actually needs from you, in concrete terms.
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The green tick that measured nothing
Four of my own checks reported all clear this summer without having measured anything. How to spot the same blindness in your maintenance report.
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The apprenticeship page for a trade business
A structure you can copy: seven sections for the apprenticeship page of a Swiss joinery or landscaping business, with example sentences and the case against it.
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Eight Swiss landscaping websites, one shows a price
On 9 August 2026 I went through eight websites of Swiss landscaping firms. All of them offer maintenance, exactly one puts a number next to it. The findings.
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Websites for hair salons in Switzerland
What a hair salon in Switzerland really needs on its website: online appointments, local visibility, photos and prices. Concrete, with real numbers.
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WordPress or custom-built? Three questions decide
When WordPress makes sense and when a custom-built website is the better choice. No holy war, just the three questions I ask in every first conversation.
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What does a website cost in Switzerland? From CHF 3’500
What it costs to have a website built in Switzerland: three price brackets from CHF 3’500, what drives the price, and what keeps running over three years.
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Online shop
Building a shop, choosing a platform, bexio and TWINT, honest total cost.
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What does an online shop cost in Switzerland? From CHF 9’000
What an online shop costs in Switzerland: from CHF 9’000 to build, plus the running costs, the fees the payment providers take, and the work TWINT adds.
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Connecting WooCommerce to bexio: without manual retyping
How orders, customers and invoices flow between WooCommerce and bexio, what really stays in sync, and from what point onwards the effort actually pays off.
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WooCommerce or Shopify for Swiss shops?
WooCommerce or Shopify, compared for Swiss shops: bexio integration, TWINT, QR invoice, data location, cost. And when each system comes out ahead.
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Getting found (SEO & AI)
Becoming visible on Google and in AI search, locally and without promises.
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What people google when they look for a carpenter
Swiss search volume estimates, measured with Ubersuggest: what customers look for at a joinery, which field lies unclaimed, and where portals sit in front.
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Five things you get sold for your website
Five common sales arguments around websites, SEO and AI, checked against sources with dates. And for each one, the single case where it does in fact hold.
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Website relaunch without losing rankings: the order
How to relaunch a website without losing your Google positions: collect every old address, 301 instead of 302, then watch what happens. In six steps.
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When GEO is not worth it for a Swiss business
Generative Engine Optimization is not worth it for every business in Switzerland. Three groups I advise against it, and the cases where GEO does make sense.
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Getting found in ChatGPT: GEO for Swiss businesses
What happens when customers start asking ChatGPT, Perplexity or AI Overviews instead of Google, and what your business needs so that an AI cites it correctly.
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Setting up a Google Business Profile and showing on Maps
How a Swiss business sets up its Google Business Profile properly: address details, categories, photos, reviews. And which of it actually makes a difference.
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Law & operations
revFADP, data protection, maintenance. Keeping the web compliant and stable.
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Your PDF is public. Including the one nobody should see
In August one of my own quotes was sitting open on the web, with two IBANs in it. Why protecting a page stops at its edge, and how to check your own documents.
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Does my website have to be hosted in Switzerland?
Why a Swiss server location is not a legal must, what Art. 16 revFADP and Annex 1 of the Data Protection Ordinance require, and when I still say Switzerland.
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A photo release for customer projects: one sheet
The finished release wording to print, the A4 worksheet explained line by line, and an email you can copy for those old projects where nobody ever asked.
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Do prices have to go on your website? The Swiss rule
Whether you must show your prices online depends on a list in Art. 10 of the Swiss Price Disclosure Ordinance. One table per trade, with the legal basis.
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Privacy policy Switzerland: what the revFADP requires
What a privacy policy in Switzerland must contain under the revFADP, when the GDPR applies on top, and how I get this done inside a website project.
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What does website maintenance cost in Switzerland?
What website maintenance costs per month in Switzerland, why WordPress upkeep is not optional and a custom-built site barely needs any. With the arithmetic.
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Does my website need maintenance? What happens without upkeep
What actually happens to a neglected WordPress site, what a maintenance plan includes, and the case in which you can safely handle the upkeep yourself.
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Does my Swiss website need a cookie banner?
Whether your website in Switzerland needs a cookie banner, what the revFADP has required since 2023, and when cookieless analytics lets you do without one.
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Marketing & social
Social media and marketing for small businesses, honestly costed, without the hype.
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What CHF 500 of Google Ads budget buys in Switzerland
CHF 500 of ad budget buys around 130 clicks at measured Swiss click prices. The full calculation, with every assumption, every source and every open gap.
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Newsletter tool Switzerland: which one fits privacy?
Which newsletter tool fits Switzerland: what the law requires (double opt-in), where the data is allowed to sit, and what really matters when you choose.
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Phone photos or a photo shoot? Images for social media
When phone photos are enough for social media and when a photo shoot is worth it. Calculated with Swiss costs, and a path to the decision.
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What does social media management cost in Switzerland?
Realistic prices for social media management in Switzerland: the usual rates, what VAT adds on top, and the cases in which a subscription is not worth it.
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