Guide.
Straight answers about websites, costs, SEO and Swiss web law. With real numbers and tables, drawn from practice, no marketing talk.
Business website in Switzerland: build, run, keep it legally compliant
How a company website in Switzerland comes together, what it costs, how it stays revFADP compliant, and how bexio and TWINT fit in.
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What a site costs, what runs behind it, what it really delivers.
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Websites for hair salons in Switzerland
What a hair salon in Switzerland really needs on its website: online appointments, local visibility, photos and prices. Concrete, with honest numbers.
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WordPress or custom-built?
When WordPress makes sense and when a custom-built solution is the better choice. No holy war, just clear criteria.
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What does a website cost in Switzerland?
Real fixed prices from Switzerland: what a website costs, what drives the price and which ongoing costs add up over three years.
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Online shop
Building a shop, choosing a platform, bexio and TWINT, honest total cost.
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What does an online shop cost in Switzerland?
Realistic prices for an online shop in Switzerland, including running costs, payment methods with TWINT, and provider fees.
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Connecting WooCommerce to bexio: without manual retyping
How orders, customers, and invoices flow automatically between a WooCommerce shop and bexio, what really stays in sync, and from what point the effort pays off.
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WooCommerce or Shopify for Swiss shops?
An honest comparison from a Swiss SME perspective: bexio integration, TWINT, QR invoice, data location, cost, and when each system is the better choice.
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Getting found (SEO & AI)
Becoming visible on Google and in AI search, locally and without promises.
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Website relaunch without losing rankings
How to relaunch a website without losing your Google positions: URL mapping, 301 redirects, monitoring, and the most common mistakes.
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When GEO is not worth it for a Swiss SME
Generative Engine Optimization does not make sense for every business in Switzerland. I explain honestly when GEO is worth it and when it is not.
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Getting found in ChatGPT: what GEO means for a Swiss SME
What happens when customers start asking ChatGPT, Perplexity or Google AI Overviews instead of Google, and what a Swiss SME needs so that an AI cites its company correctly.
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Getting found on Google Maps: the Google Business Profile for a Swiss SME
A practical guide on how a Swiss small business sets up its Google Business Profile (formerly Google My Business) and Google Maps properly: NAP data, categories, photos, reviews, and what actually makes a difference.
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Law & operations
revFADP, data protection, maintenance. Keeping the web compliant and stable.
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Privacy Policy for Swiss Websites (revFADP): what needs to go in
What a privacy policy in Switzerland must contain under the revFADP, when the GDPR applies on top, and how I handle this during a website project.
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What does website maintenance cost in Switzerland?
What website maintenance costs per month in Switzerland, why WordPress absolutely needs upkeep and a custom site barely does, and when a maintenance plan is worth it.
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Does my website need maintenance?
What actually happens to a neglected WordPress site, what a maintenance plan includes and when you can handle it yourself. Honest, with no sales pressure.
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Cookie banners in Switzerland: what the revDSG actually requires
Whether your Swiss website needs a cookie banner, what the revDSG has required since 2023, and how cookieless analytics lets you skip the banner entirely.
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Marketing & social
Social media and marketing for small businesses, honestly costed, without the hype.
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Which newsletter tool for Switzerland? Privacy and revFADP
Send newsletters legally: what Swiss law requires (double opt-in), which tools fit your privacy needs, and what SMEs should watch for when choosing.
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Phone photos or a photo shoot? Visual material for social media
When phone photos are enough for social media and when a photo shoot is worth it. Honestly calculated, with Swiss costs and a decision path for your small business.
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What does social media management cost for a small business in Switzerland?
Realistic prices for social media management in Switzerland, with rates, VAT, and honest notes on when a subscription is not worth it.
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