SEO

SEO for Switzerland: get found where people search.

45+ clients since 2017

I get your website technically in shape, structure the content and make sure Google and AI systems find the right information.

Free consultation Packages & pricing ↓
01
Scope

What is included.

  • AuditWhat is holding you back, and where the biggest gains are. You get a report you can actually understand, with concrete steps.
  • The technical sideFast load times, a clean structure behind the scenes, how it looks on mobile. So Google can read the site easily.
  • Copy and page structureGetting titles, descriptions, headings and images right so search engines and visitors understand the page better.
  • The right search termsWhich questions your customers actually ask, and which of them are worth going after.
  • Refining contentImproving existing pages, writing new copy for the most important topics, answers Google can show directly.
  • So AI finds youShaping content so ChatGPT, Perplexity and Google AI Overviews can cite you as a source.
  • Local visibilitySetting up or tidying your Google Business Profile, keeping local directories up to date, putting reviews to good use.
  • WordPress foundationA clean SEO setup in WordPress so content shows up quickly and correctly.
  • Monthly reportWhat changed, what is working, what comes next. In plain language, not tool screenshots.

Price

CHF 1’200

SEO audit · flat fee · one-off.

Implementation through hourly packages from CHF 800 or as part of the maintenance plan. A one-off round of SEO optimization without ongoing care is usually CHF 2'500 to CHF 6'000.

Book an intro call
02
Process

How I work.

  1. 01

    Audit

    I go through your website and pull data from Search Console and an SEO tool. Takes around 4 to 6 hours.

  2. 02

    Action plan

    You get a prioritized list of where the biggest gains are, with a time estimate for each item.

  3. 03

    Implementation

    Through an hourly package or as part of your maintenance plan. I work through the list and document everything openly.

  4. 04

    Ongoing care

    Optional. Monthly hours for content, optimizations and reporting.

03
Why

Why SEO matters today.

  • Google is still the channel that counts mostIn Switzerland, the vast majority of searches go through Google, with around 90 percent market share. Bing is a distant second. If you do not show up here, plenty of potential customers never see you.
  • The top spots get the clicksThe first three results get most of the traffic. Almost nobody clicks through to page 2. That has been true for years, and it is not about to change.
  • AI answers are changing searchGoogle AI Overviews have been live in Switzerland since March 2025 (German, French, Italian). When an AI answer appears, clicks on the top result drop noticeably. Getting cited in that answer is a clear advantage.
  • SEO and ads complement each otherAds bring clicks immediately and cost money for as long as they run. SEO takes patience and lasts longer. In most cases a combination makes sense, depending on time frame and budget.
04
Examples

This is what good visibility looks like.

SEO sounds abstract, so I would rather just show you. Step by step, here is how your page can show up in search. First a plain Google result with title, address and description. Then the same result with star ratings and sitelinks straight to your subpages, which takes up more room and stands out more. And finally an AI answer, the kind ChatGPT, Perplexity and Google now show, with individual pages named as sources. Under each image you can read exactly what you are looking at and why it matters for your visibility. All the examples are neutral placeholders, not real results from me or a client.

ASearch result on Google
your service region
your-website.ch
https://your-website.ch › your-service

Your page title · clearly worded

You see this on almost every Google search: the blue page title at the top, then your page address, then a line or two of description. These three lines are the first thing someone reads about you, and they can be worded deliberately. If the title is clear and matches the query, more people click. If it is bland or stitched together automatically by Google, clicks go to the competition, even if your page ranks higher.

BSearch result with extra info (rich result)
your-website.ch
https://your-website.ch › your-service

Your page title · clearly worded

★★★★★Reviews, once available
Web designOnline shopMaintenanceContact

The same result, but with more room: stars from real reviews and, below them, a few jump links straight to subpages such as your offer, prices or contact. These extras do not appear on their own. They come from me marking up your content cleanly for Google (the technical term is structured data). As a result your listing takes up more space and stands out more. The stars here are a placeholder and only appear once you actually have reviews. I do not invent numbers.

DAnswer from ChatGPT, Perplexity or Google AI
A question about your service

A fitting place for that is your offer. This is how your page shows up when the AI summarises and names your content.

Sources:[1] your-website.ch[2] your-website.ch/about

ChatGPT, Perplexity and Google AI Overviews today often give a direct answer instead of listing ten links. In that answer, individual pages appear as a named source, here below as sources 1 and 2. If your page is cited here, you are visible, even when no one clicks a classic link anymore. For that to happen, your answer has to sit near the top of the page, be clearly worded, and the AI has to be allowed to read the page. That is exactly what I work on, as soon as there is leverage for your topics.

05
Pillars

The three pillars of SEO.

  1. 01

    Technology

    What: Load speed, how it looks on mobile, a clean structure behind the scenes.

    Why: If Google struggles to read the site, even the best copy will not help.

  2. 02

    Content

    What: Copy and images that match the search query. Topics instead of single keywords.

    Why: For a few years now, Google has put more weight on whether content actually answers the question.

  3. 03

    Visibility beyond your site

    What: Google Business Profile, local directories, mentions, reviews.

    Why: For local visibility this often matters more than the site itself. Paid links are not part of it.

06
AI search

Showing up in AI answers.

ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot answer many questions directly instead of listing ten links. If you get cited here, you show up in answer mode. Most of it overlaps with classic SEO, with a few new points on top.

  • AI search works differentlyAI cares less about whether a page ranks first or second and more about how clearly it answers the question. A page further down can still be cited if it gets to the point right away.
  • What counts in answer modeThe answer should come first. Lists, tables and question-and-answer blocks help. So do up-to-date content and consistent company details.
  • AI needs to be allowed to read the siteSome protection or security settings block AI search engines without anyone meaning to. I check this during the audit and deliberately open up access.
  • What I actually doRestructure key pages so the answer comes first. Add clean markup for search engines. Run regular spot checks across the major AI services.
More about GEO
07
What Google reads

The invisible details that matter.

Every page sends invisible details to Google and AI services: title, description, language, a preview image for social media. These details shape how your page shows up in search results. When they are missing or wrong, no one notices, yet they quietly cost you visibility.

CWhat Google and AI read from your page
This info sits on every pagechecked
Title
Your page title · clearly worded
Description
Your description goes here in one sentence.
Image for social media
og-image.png · 1200×630
Language
German (Switzerland)
Visible to
GoogleBingChatGPTPerplexity

Every page carries a few details in the background that visitors never see, but that Google and AI services read first: the title, a short description, a preview image for shared links, the language and the permission setting for who may evaluate the page at all. If these are missing or wrong, no one notices on the page itself, but it costs you visibility in search. I check these fields and fill them in cleanly for every important page.

08
Free

I will show you what your site is giving away.

I take a proper look at your website. Not a quick glance, but the things that really determine your visibility. You get an honest assessment by email, no sales pressure. Here is what I check:

  • Titles and meta descriptionsThe preview in Google. If they are missing, Google writes its own, and often not a good one.
  • Heading structure (H1/H2)Does Google even understand what the page is about?
  • Structured data (schema)So opening hours, reviews and offerings appear directly in search results and in AI search.
  • Local visibilityGoogle Business Profile, directories, consistent company details. Can people find you in your region?
  • AI search (GEO)Is your company even mentioned in ChatGPT, Perplexity or Google AI Overviews?
  • Speed, technology, security, dead linksThe invisible things that cost you visitors and rankings.
  • Competitor comparisonHow do you compare with the businesses ranking at the top in your region?

I will look at it personally and get back to you within one business day. No subscription, no sales pressure.

Guide

Related in the guide.

09
FAQ

Frequently asked questions.

  • How long does it take for SEO to work?

    You will see the first movement after 4 to 8 weeks. It usually becomes noticeable after 3 to 6 months, with meaningful results after 6 to 12 months. Anyone promising faster is overselling it.

  • Do you guarantee the top spot on Google?

    No. No one can promise that honestly. I can tell you what is realistic on the technical and content side, and where there is room to improve.

  • What is GEO or AI search?

    It means that ChatGPT, Perplexity, Google AI Overviews and similar services cite your content as a source. The basics overlap with classic SEO. What is new: the answer has to come first, and the AI services need to be allowed to read the site in the first place.

  • Do I need GEO already?

    If your customers use Google, yes, because AI Overviews are already here. If you work in specialist B2B fields, all the more so. We check where the leverage is during the audit.

  • SEO vs. Google Ads, which delivers more?

    SEO is cheaper in the long run and brings lasting traffic, but it takes patience. Google Ads brings clicks from day 1, but only for as long as you keep paying. In most cases the two run side by side: ads for a fast start, SEO as the foundation.

  • Which tools do you use?

    A mix of Google tools (Search Console), an SEO plugin in WordPress and a few focused research tools. Deliberately no expensive enterprise suites, which would be overkill for a small business.

  • Do you also write SEO copy?

    Yes, as part of the hourly packages or alongside marketing support. I use AI to help with the writing, the final polish comes from me.

  • What actually happens in the audit?

    I go through your website systematically, look at the data from Google and check the most important pages on the technical side. You get a prioritized list with a time estimate per item. That takes 4 to 6 hours of work, and you have the report within a week.

  • Does SEO work without a blog?

    Often, yes. For many sites, service pages, location pages and good content on the pages you already have are enough. A blog makes sense if you can post regularly.

  • How is it billed?

    The audit is a one-off flat fee of CHF 1’200. Ongoing SEO support from CHF 290 per month (see pricing). Standalone work through hourly packages (one-off, from CHF 800, valid for 12 months). A one-off round of optimization without ongoing care: CHF 2'500 to CHF 6'000 as a fixed quote.

  • What happens if I cancel?

    You keep everything: domain, hosting, Search Console, Plausible, content. The accounts stay in your name. Minimum term three months, then you can cancel month to month.

  • How do you react to Google updates?

    I follow core updates and check within 1 to 2 business days whether my projects are affected. If rankings drop sharply, I run a root-cause analysis and propose adjustments.

  • Do you do link building?

    No paid links. What I do: set up your Google Business Profile, maintain business directories (local.ch, search.ch, industry-specific portals) and encourage targeted mentions through guest articles or partnerships.

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