GEO · AI search

Get cited in ChatGPT when the AI answers.

45+ clients since 2017

More and more people search with ChatGPT, Perplexity or Google AI instead of a list of results. I prepare your site so these systems can cite it as a source.

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01
Why now

Why GEO matters now.

GEO stands for Generative Engine Optimization. The idea is to prepare your website and your brand so that AI systems cite and recommend them as a source. This is not the next round of hype, but a shift that is happening right now. Not everything can be measured yet, and I will not promise you fixed numbers. But the direction is clear.

  • Search is shifting right nowIn early 2026, roughly one in six or seven information searches already runs through an AI answer rather than a list of results (about 12 to 18 percent), and the trend is rising. People who prefer to get their answers straight from ChatGPT or Perplexity often never see the usual links at all.
  • Answers without a clickFor many questions the AI gives the answer directly and only lists a few sources underneath. People click less often. What counts now is who gets cited as a source, not just who ranks first.
  • Google is heading the same wayGoogle AI Overviews have been live in Switzerland since March 2025 (German, French, Italian). When an AI answer sits on top, clicks on the first result drop noticeably. Gartner had forecast traditional search volume to drop by about a quarter in 2026; that shift is now measurably under way.
  • Being early pays offMost companies still do nothing about AI visibility. Get the basics right now and you get cited while the field is still uncrowded. It is the same logic as SEO ten years ago.
02
Examples

This is what AI visibility looks like.

AI search sounds abstract, so I would rather show it with examples. In order: first, an AI answer that names your page as a source. Then how a single answer gets pieced together from several sources. And finally the difference between a traditional list of results and an AI answer. Below each image I explain what you are looking at and why it matters for your visibility. All examples are neutral placeholders, not real results from me or a client.

AYour page as a source in an AI answer
ChatGPT · Perplexity · Gemini

A fitting place to go for this is your brand[1]. It covers exactly this topic and is named here as a source.

Sources[1]your-website.ch

This is what a citation looks like: the AI gives a finished answer and lists a few pages below it that it draws its knowledge from. If your page is source 1 (highlighted in green here), you are present in the answer, even if nobody clicks a link anymore. The grey sources next to it are placeholders for other pages. The goal of GEO is for your page to show up regularly among the named sources.

BSeveral sources become one answer
Sources on the web
your-website.ch
AI answer
[1]your-website.ch

An AI does not list ten links, it reads several sources and forms a single answer from them. On the left you see the collected sources, in the middle they flow together, on the right is the finished answer. Your page (in green) is one of them. GEO makes sure your content is prepared clearly enough for the AI to take it in and name it in exactly this answer.

CSEO brings clicks, GEO brings citations
SEOResults list
  • your-website.ch

Someone clicks through and chooses for themselves.

GEOAI answer
[1]your-website.ch

The AI answers and names your page as a source.

Both paths lead to you, but differently. On the left the classic SEO world: a list of links, someone clicks through. On the right the AI answer: there is only one answer, and your page appears as a named source (in green), not as a link to click. GEO does not replace SEO, it comes on top. Whoever shows up in both worlds is on the safe side while search shifts.

03
Scope

What is included.

  • AI visibility checkI check the major AI services to see whether and how your brand shows up today, and record where you stand now, so you can tell later what has changed.
  • Technical foundationSet up Bing Webmaster (ChatGPT draws on the Bing index), add clean schema.org markup for organisation, FAQ and articles, create an llms.txt and make sure the AI services are actually allowed to read your site.
  • Making content AI-readableRestructure the most important pages so the answer comes first: a short summary at the top, question-and-answer blocks, tables for figures, clear facts with source, author and date.
  • Building entitiesMake sure your brand appears everywhere with the same details (name, location, services). AI systems tie information together through consistent anchors like these, not through individual pages.
  • Ongoing measurementCheck at regular intervals whether and where you are cited, then refine from there. With tools like Profound, Otterly or Scrunch, depending on topic and budget.
  • A report you understandWhat has changed, where you are mentioned, what comes next. In plain language, not tool screenshots.
04
AI-readable

What makes a page AI-readable.

An AI does not take in content the way a person does. It reads clearly separated chunks best and picks up whatever is unambiguous and verifiable. I build this structure into your most important pages.

DContent an AI can read cleanly
TL;DR
Question & Answer
Table
Author & Date
AI service

An AI takes in content most easily as clearly separated chunks: a short summary first, question-and-answer blocks, a table for figures, plus author and date as trust anchors. The AI can read out such building blocks cleanly and use them in its answer. I build exactly this structure into your most important pages so your content lands well. The blocks here are neutral placeholders, not real content of yours.

  • Answer up frontThe answer to the actual question belongs at the top, not at the end of a long text. An AI reads the opening most closely.
  • Clear building blocksA short summary, question-and-answer blocks, tables for figures. An AI can cleanly pull out and cite self-contained chunks like these.
  • Facts with a sourceConcrete numbers, dates and verifiable details instead of marketing speak. What can be backed up is more likely to be picked up.
  • Author and dateWho wrote this, and when it was last updated. These are trust signals that AI systems rely on (the principle behind it is called E-E-A-T).
  • Consistent detailsCompany name, location and services the same everywhere. That way an AI can tell it is the same brand and connect the information.
05
Process

This is how I proceed.

  1. 01

    Check

    I look at whether your brand shows up in AI answers today and review the technical foundation. You get a report showing where you stand now and the biggest levers.

  2. 02

    Setup

    Set up Bing, schema.org, llms.txt and crawl access. Restructure the most important pages so the answer comes first and the AI can read them cleanly.

  3. 03

    Ongoing care

    Optional as a monthly plan. I regularly track where you are mentioned, refine the content and keep the details consistent.

Pricing

from CHF 800

GEO check · one time.

Three tiers: GEO check one time from CHF 800, GEO setup as a project from CHF 1'500, GEO support as a monthly plan from CHF 190/month. Setup and ongoing care can also be handled via hourly packages or as part of the maintenance plan.

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06
How they work together

GEO and SEO belong together.

GEO does not replace SEO, it builds on top. SEO makes sure you get found in the list of results and that someone clicks. GEO makes sure an AI cites your page as a source. The technical foundation and the content work overlap heavily, which is why I prefer to do both together. Show up in both worlds and you are covered while search keeps shifting.

More about SEO
Guide

More in the guide.

07
FAQ

Common questions.

  • Does GEO replace my SEO?

    No. GEO comes on top of SEO, it does not replace it. SEO makes sure you get found in the list of results and that someone clicks. GEO makes sure an AI names your page as a source. The basics overlap heavily, a few points are new. It makes sense to do both together.

  • How quickly do you see results?

    You usually see the first signs after 4 to 8 weeks, once the AI services have picked up the revised content. How fast and how much depends on the topic and the competition. Anyone promising faster is overselling it.

  • Can you even measure this?

    Partly, yes. There are tools like Profound, Otterly or Scrunch that regularly check whether and where a brand is named in AI answers. It is less precise than traditional rankings, but it gives a reliable picture over time. I record where you stand now and track how it develops.

  • What is an llms.txt?

    A small text file on your site that gives AI systems a clean overview of which content matters and where it sits, much like robots.txt does for traditional search engines. It is no guarantee, but a sensible, inexpensive building block.

  • Does this work for small companies too?

    Yes, often even better. For specialist and niche topics there is less competition to be cited as a source. If you have good, clear content on a well-defined topic, the odds are good that an AI will name you.

  • Do I need GEO already?

    If your customers use Google, AI Overviews are already part of the picture. For B2B and specialist topics, where people reach for ChatGPT or Perplexity, it is especially worth it. In the check I look at whether GEO already pays off for your topics today or whether it can wait.

  • Does the AI have to be allowed to read my site?

    Yes. Some security settings shut out AI search engines without anyone meaning to, and then the page shows up nowhere. I check this and open up access deliberately where it makes sense.

  • What does it cost?

    Three tiers: GEO check one time from CHF 800, GEO setup as a project from CHF 1'500, GEO support as a monthly plan from CHF 190 a month. The exact figures depend on the scope, we clarify that in the intro call.

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