E-Commerce

Online shops that talk to your accounting.

45+ clients since 2017

I build online shops for Switzerland on WooCommerce or Shopify and connect them to bexio. Orders, invoices and stock come together in one place.

Free consultation Packages & pricing ↓
01
Scope

What is included.

  • Shop built with WooCommerce My preferred solution for Swiss shops. Flexible, customisable, connected to your accounting (bexio).
  • bexio connection Orders, customers and invoices flow into bexio automatically. Stock levels can sync both ways.
  • Product import Your product range from a list, an inventory system or your old shop, including images and variants.
  • Swiss payment methods TWINT, credit card, invoice with QR code. Prepayment or other providers on request.
  • Shipping and taxes Shipping costs by weight or order value, VAT set up correctly, delivery countries configured properly.
  • Google Shopping setup Your product data prepared so your range can show up in Google Shopping.
  • A checkout that works Short paths, clear fields, tested on mobile. Every extra step costs you orders.
  • Handover with training One or two hours of onboarding so you can manage products and orders yourself.

Price

from CHF 6'500

A simple shop with 20 to 50 products and bexio.

Larger ranges with variants, imports and feed integration usually land between CHF 12'000 and CHF 25'000. Fixed quote after the first conversation.

Book an intro call
02
Process

How we work.

  1. 01

    First conversation

    We work out your range, interfaces, payment methods and timeline. 30 to 60 minutes, free of charge.

  2. 02

    Concept and quote

    You get a written offer with a fixed price or clearly defined hourly packages.

  3. 03

    Build

    Shop, products, the link to your accounting, payments, shipping. You can follow progress on a staging site throughout, before we go live.

  4. 04

    Go-live and handover

    Test orders, fine-tuning, training. After that the shop runs and I stay on as your point of contact.

What it comes down to

How a shop fits into your business.

Different paths, one place to buy

A shop is the one place people buy, and they arrive from all sorts of directions: Google search, typing in the domain directly, links from social media, clicks from the newsletter, word of mouth, marketplaces and more.

Every channel has to line up with the shop. Otherwise visitors show up, but the orders do not.

An order becomes an invoice, automatically

The moment a payment clears in the shop, the handover to your accounting happens in the background. Customer created, invoice issued, payment booked.

You never have to copy data from one system into another. At ten orders a day, that saves you half a full-time job.

Swiss payment methods integrated properly

In Switzerland, customers expect certain payment methods. If the one they prefer is missing from the checkout, many give up on the purchase.

TWINT is the standard for mobile purchases, credit card for larger amounts, and pay by invoice is still popular. I set up whatever fits your range and your customers.

03
Why

Why a good shop matters.

  • Online selling is part of everyday business nowEven shops with a physical store often sell online alongside it. A shop is not an add-on, it is another way to sell.
  • The checkout decides whether people orderHidden shipping costs, missing payment methods or too many required fields cost you orders directly. A clean path through the checkout is often worth more than any marketing budget.
  • Accounting should not turn into a second jobA shop with no link to your accounting means more work with every order. A bexio connection handles that automatically in the background.
  • Maintenance comes with the territoryShops handle payment and address data. Outdated plugins are the most common point of entry for attacks. If you run a shop, you factor maintenance in from the start.
04
Platforms

Platforms compared.

  • WooCommerce (my recommendation) Strengths: Adaptable, connects well to bexio, no vendor lock-in. My preferred solution for Swiss shops. Limits: Needs maintenance like any WordPress site. Hosting has to be thought through. Fits for: From a small to a mid-sized range, bespoke design, Swiss requirements.
  • Shopify Strengths: Little upkeep on your side, quick to launch, payment handling taken care of for you. Limits: Monthly subscription plus a fee per order, limited design options, your data sits with the provider. Fits for: Large ranges and international sales, when the standard look suits you.
  • Custom built Strengths: Maximum flexibility, fast, your own design with no template limits. Limits: Higher upfront cost. Maintenance needs someone who knows the system. Fits for: Specific logic (a configurator, business customers on special terms), when the standard does not fit.
05
Payments & VAT

Swiss payment methods cleanly configured.

  • TWINTThe Swiss standard. 84 percent of Swiss online shops offer TWINT, and it is the most-used mobile payment method.
  • Credit cardVisa, Mastercard, American Express. Often the first choice for larger amounts. Via a Swiss payment provider or Stripe.
  • Apple Pay / Google PayRight there in the checkout on mobile. It runs via credit card under the hood, but it noticeably lifts conversion on phones.
  • Pay by invoiceStill very popular in Switzerland, especially for larger amounts. The invoice goes out automatically as a QR invoice, eBill is optional.
  • PayPalUseful for international sales. In Switzerland, alongside TWINT and card, it is more of an add-on.
  • PrepaymentRarely asked for, but an option for high-value products or business customers.

VAT is set per product category. Different rules apply to shipping abroad, which we sort out together with your accountant.

  • 8.1 %Standard rate, applies to most products and services.
  • 2.6 %Reduced rate for food, books, newspapers, medication.
  • 3.8 %Accommodation (hotel).
  • 0 %Shipping abroad with correct customs paperwork.
Guide

Related in the guide.

06
FAQ

Frequently asked questions.

  • WooCommerce or Shopify, which is better?

    I prefer to work with WooCommerce because it is more adaptable, cheaper to run in the long term and connects deeply to bexio. Shopify takes maintenance and hosting off your hands but costs a subscription plus transaction fees and is more limited on design. We work out what suits you in the first conversation.

  • How does the bexio connection work?

    Orders are pushed to bexio as orders or invoices, and customer data lands in the CRM. Stock levels can sync both ways. We pin down the exact scope in the concept.

  • Can existing products be migrated?

    Yes. I import from CSV, from your old shop or directly from bexio. On one project that was over 6'000 items.

  • What about Google Shopping?

    I set up the product feed and connect it to your Merchant Center. The ad campaigns themselves I look after on request, through the marketing hourly packages.

  • Who takes care of things after launch?

    I do, on request, as part of the maintenance plan. Updates, backups, small changes, plugin upkeep. Response within 1 business day, Mon to Fri.

  • Can I maintain products myself?

    Yes, and usually you will. You get training and can then manage products, prices and orders on your own.

  • What if TWINT does not work?

    TWINT can be integrated through several providers (Datatrans, Wallee, SaferPay, Stripe). If one goes down, customers can still order via the other payment methods. Before go-live we test every payment method with real amounts.

  • What about VAT abroad?

    VAT changes depending on the destination country, and above certain thresholds you have to register for OSS in EU countries. The customs paperwork has to be in order too. For shipping outside Switzerland I recommend a separate consultation with your accountant.

  • Do I need terms and a right of withdrawal?

    For B2C, yes, they are mandatory. I add the texts to the shop but do not write them myself. I recommend a Swiss lawyer or a specialised provider (e.g. iur-jus). The texts are not part of the web design package.

  • What happens if I want to switch later?

    With WooCommerce you can move to any WooCommerce-capable host. With Shopify you stay on the platform but can switch who looks after it. With custom-built solutions the code is yours.

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