Marco Hürst.
A coaching practice opens its doors. Brand, logo and website grow together so the presence reads as one piece from the first touchpoint.
marcohuerst.ch
The starting point
Marco Hürst was launching his coaching practice from scratch, no existing brand, no logo, no website. The presence had to convey trust, signal that he is reachable, and from day one feel like one whole, not three separate pieces stitched together.
What we did
Sequence mattered: first clarify the positioning, then develop the logo and colour world, only at the end build the website. That way the design language is settled before it gets applied to specific pages.
The logo is deliberately understated, coaching lives off calm, not loud signals. Colour and typography follow the same logic: restrained, but with a clear voice. The website is set up as a quiet, structured practice site, visitors find offering, person and contact without detours.
The outcome
The practice opened with a presence that worked as a brand from hour one. The website has stayed lean and can be maintained without a developer, and the logo carries across business cards, mailings and digital channels.