Industries · Carpentry

The carpentry website that turns your craft into inquiries.

45+ clients since 2017

Websites for carpentry workshops that show your real work and turn it into qualified quote requests. No marketing theatre that would not suit a down-to-earth business.

Request a first call What belongs on the site ↓
01
What this is about

Your craft sells, not the words.

I know the situation: you deliver clean work, your clients are happy, and still the workload stays unpredictable. Sometimes everything piles up, sometimes little comes in for months. Younger clients google first these days, and they find either nothing about you or a site an acquaintance built eight years ago.

In your business the work you show decides, not the finest copy. Nobody entrusts a made-to-measure kitchen worth 30'000 francs to someone whose work they have never seen. That is exactly what I build your website for: it shows your real projects so that a visitor from the region sees that you work cleanly, and it leads them without detours to a no-obligation quote request.

I am not a carpenter myself, but I understand what a website has to do for one.

02
Content

What belongs on a carpentry website.

  • Project gallery and references, the heart of the siteA gallery organised by category: kitchens, built-in wardrobes, doors, bathrooms, floors and interior fit-out, each project with its location and a short note on the brief. High-quality photos instead of phone snapshots or stock images, loaded cleanly. For private homes we obtain photo consent in advance.
  • Services, B2C and B2B kept separateConsulting, planning, production, installation and after-sales service as the full span. Clearly listed from kitchens to doors, fire protection and repairs, with B2C and B2B addressable separately, so the architect finds the shopfitting expertise and the private client finds the kitchen. Anyone who cannot spot their own concern within five seconds clicks away.
  • How we work, from idea to installationFrom the first inquiry through an on-site consultation and measuring to the quote, then production, installation and service afterwards. That removes the uncertainty about what is coming and noticeably lowers the threshold for getting in touch.
  • Guide prices and transparencyTransparent guide price ranges instead of silence, clearly marked as non-binding (for example a built-in wardrobe from CHF 3'000, a kitchen CHF 15'000 to 45'000). Plus the reason why made to measure costs more than the furniture store. That filters out bargain hunters early and builds trust with those who are planning seriously.
  • About the business, the workshop and the face behind itTrust is regional and personal. The founding year and years of experience, a real photo of the owner and team with names, shots from the workshop, plus genuine Google or Ofri reviews. That turns an anonymous company into a craftsman people will trust with a large project.
  • Location, service area and local visibilityA map and a clear list of the municipalities you serve, town and region in titles and copy, consistent details across the website, the Google Business Profile and local.ch. A carpentry workshop works regionally, and that is the most important local SEO lever.
  • Request a quote or consultation, with photo uploadA low-threshold form with a project type selector and a photo upload for the room or a sketch, so qualified inquiries come in instead of twenty anonymous freebie requests. Plus click to call and WhatsApp, because many inquiries come from a phone on the go.
  • Jobs and apprenticeshipsA dedicated page for the carpenter EFZ apprenticeship and taster days, with its own inquiry form. The shortage of skilled workers and apprentices is often a bigger problem than the order book, and an apprenticeship page also signals a healthy business that is fit to hand over one day.
03
What to watch

What many carpentry websites get wrong.

  • The old site, not optimised for mobile, built years ago by an acquaintance. More than half of all visitors come from a phone and bounce immediately.
  • Too few or poor images: washed-out phone snapshots or, worse, stock photos of generic kitchens instead of your own work. Exactly what sells in this trade is missing.
  • The gallery as a jumble of images with no categories, no location and no brief behind them. Visitors never find their own project in it.
  • Contact hidden away: no clear request-a-quote button, the phone number as an image instead of clickable, no form. Inquiries trickle away along the way.
  • Pure self-praise about tradition and passion with no evidence, no process and no guide prices. The client is left in the dark about costs and what to expect.
  • Local SEO ignored and no apprenticeship page: the business does not show up for carpenter plus town, and the skilled-worker shortage, often the bigger problem, stays unaddressed.
04
Industry knowledge

What I bring from your industry.

  • I know that in your trade the work you show sells, not the copy: the categorised project gallery with before-and-after and detail shots is the heart of the site, not a pretty extra.
  • I deliberately separate B2C and B2B: the private client is looking for a made-to-measure kitchen, architects and general contractors are looking for shopfitting and fire-protection expertise. An undifferentiated site only half-addresses both.
  • I know the price conversation and use guide price ranges to explain why made to measure from a carpenter costs more than the furniture store, without coming across as a rip-off.
  • I treat the website as a recruiting tool: a dedicated apprenticeship page, because the shortage of skilled workers is often a bigger problem than the order book.
  • I know the Swiss trust anchors: VSSM membership and the Die Schreiner brand, training-company status, the founding year and genuine reviews instead of self-praise.
  • I know the legal pitfalls: photo consent for private client projects, marking guide prices in line with the Swiss Price Indication Ordinance, and that you may only advertise EI30 or EI60 with a valid VKF approval.
05
Process · Fixed price

How it works.

  1. 01

    First conversation

    We clarify your goal, the scope and the timeline. 30 to 60 minutes, free and with no obligation.

  2. 02

    Fixed quote

    You receive a written offer with a clearly defined scope and a fixed price. No surprises, no open-ended hourly risk.

  3. 03

    Build

    I build the site with your project gallery and the quote request form. You see the progress as it happens and give feedback before we go live.

  4. 04

    Launch and handover

    Usually live in around 15 working days once the project photos are in. Ongoing care in a maintenance plan if you want it.

Price

from CHF 4'500

Website with project gallery and quote request form.

With a large categorised gallery, an apprenticeship page and a B2B section, the price usually lands between CHF 6'000 and CHF 9'000. Ongoing care in a maintenance plan from CHF 79 per month. Fixed quote after the first conversation.

Discuss your carpentry website
Guide

More in the guide.

06
FAQ

Common questions.

  • Is a new website worth it when my orders have always come through word of mouth?

    Word of mouth stays your strongest channel, and I would not touch that. But anyone who gets your name recommended looks you up online before they call. If they find nothing, or an outdated site, that is often exactly where the trust breaks down. A good website amplifies your recommendations instead of replacing them, and it also catches the people searching for a carpenter in the region who do not know you yet.

  • I do not have many good project photos. Can we still do this?

    In your trade the photos are the most important part, so I am honest here: with washed-out phone pictures or stock photos even the best website has little effect. We do not need hundreds of images, just a handful of cleanly photographed projects per category. I tell you exactly what I need, and we keep filling the gallery over time. For private homes we obtain consent in advance, that is part of the job.

  • Should I put prices on the website? I do not want to commit myself.

    I recommend guide price ranges, not fixed prices. A built-in wardrobe from CHF 3'000, a kitchen CHF 15'000 to 45'000, clearly marked as a non-binding guide price. That filters out the bargain hunters who would never book anyway before they even get in touch, and builds trust with those who are planning seriously. Whoever finds no number often assumes the most expensive or does not ask at all.

  • Does the form help bring in fewer freebie quotes and more serious inquiries?

    Yes, and that matters to me. The quote form asks for the project type and allows a photo upload of the room or a sketch. That way an inquiry comes in that you can actually work with, instead of twenty anonymous freebie requests. Someone who takes the trouble to upload a photo usually means it.

  • Do I really need a dedicated apprenticeship page?

    If you train apprentices or want to, yes. Finding good carpenters EFZ and apprentices is a bigger problem for many businesses than the order book. A dedicated page for the apprenticeship and taster days with a simple inquiry form attracts applicants and also signals that your business is healthy and fit to hand over one day. If you do not train apprentices, we leave that part out.

  • Do I have to take care of the legal side and Google myself?

    I take that off your hands. A legal notice and a privacy policy that complies with the revised Swiss data protection act (revDSG) belong in the footer of every page, especially with a contact form and photo upload. With Google Maps or embedded reviews, the required privacy notice comes on top. And I make sure your town appears in titles and copy and that your details are identical on the website, the Google Business Profile and local.ch, so you are found for carpenter in your region.

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