Holzhof.
A shop that not only sells but also explains. Product catalogue and editorial guide share one navigation and answer the same questions.
holzhof.ch
The starting point
Holzhof sells products that need explaining, customers ask a lot of questions before buying. The previous setup split the shop and the information site, so prospects bounced between the two and often didn’t order at all. The goal: one place where knowledge and product play together seamlessly.
What we did
The shop was built compact, not every item needs its own campaign, but every item needs context. For the central categories we created editorial guides that sit alongside the product categories in the navigation. Readers in a guide article find the matching shop section without a detour; visitors who land in the shop get the necessary information without being shipped off.
The editorial system is deliberately simple: product entries and guide articles follow the same base structure, and cross-links are set via a dropdown.
The outcome
Prospects find what they need faster, whether they arrive with a question or a clear intent to buy. The editorial team maintains products and guides side by side, and the site feels like one piece instead of two.