Industries · Medical practice

The practice website that takes the load off your phone.

45+ clients since 2017

Calm practice websites that comply with professional conduct rules and take work off your phone instead of doing marketing. Consulting hours, the emergency pathway and your intake status: you switch them yourself in seconds.

Request a first call What belongs on the site ↓
01
What this is about

The calm first point of contact.

I know the picture: the phone in your practice rings all day, and half the calls are questions a good website would have answered long ago. Consulting hours, the address, who covers during the holidays, and the most important question of all: are you currently taking on new patients.

At the same time, you do not want a loud marketing site. Rating stars, patient testimonials or a best-practice claim violate the FMH or SSO code of professional conduct and do your reputation more harm than good.

That is exactly the kind of website I build: calm, clean, trustworthy and set up so you switch a holiday notice or the intake stop yourself in seconds. A site that takes work off the phone instead of doubling it.

02
Content

What belongs on a practice website.

  • Consulting hours, availability and the correct emergency pathwayConsulting hours and the phone number with click-to-call right at the top, plus what applies when the practice is closed. The emergency section clearly set apart and correct for Switzerland: 144 for the ambulance service, 145 for Tox Info Suisse, the cantonal on-call medical service and the emergency dentist. No German numbers such as 112 or 116117.
  • Patient intake status, switchable yourself in secondsA banner your team switches between accepting new patients, intake stop and waiting list, without any technical knowledge. That saves the daily calls you would have to turn down anyway. The same goes for holiday and locum notices.
  • Profiles of the doctors and therapistsTrust is tied to people. For each person: name, specialist title or federal postgraduate title, FMH membership, career path, languages and areas of focus. Real photos instead of stock images, and only titles that were actually earned and are legally protected.
  • Range of services, factual rather than promotionalA sober list of what you offer, depending on the practice from check-ups and vaccinations to prophylaxis and implants or the therapy methods you work with. It helps patients decide whether they are in the right place, and it stays free of advertising promises.
  • Directions, accessibility and locationAddress, a map embedded in a privacy-compliant way, parking, the nearest public transport stop, wheelchair access and lift. Decisive for older and mobility-impaired patients, and a strong local SEO signal.
  • Appointment requests, privacy-compliantDeliberately an appointment request with a call-back instead of real-time booking, so you stay in control of urgency and capacity. Minimal fields, never symptoms or diagnoses, over TLS and Swiss or EU hosting. If you like, OneDoc or Doctena cleanly integrated.
  • Practice information that takes work off the phoneThe recurring questions answered up front: health insurers and family doctor models, self-payers, for physio and complementary medicine the EMR recognition cleanly separated from basic insurance, how prescriptions and referrals work, holidays and locum cover.
  • Legal pages done properly and easy to maintain yourselfA legal notice and a practice-specific privacy policy that complies with the revDSG, because health data is particularly sensitive. Plus Schema.org markup for Physician and MedicalClinic, and a setup where you change consulting hours and locum notices without an agency.
03
What to watch

What many practice websites get wrong.

  • Wrong or missing emergency information: no word on what applies outside consulting hours, or the German numbers 112 and 116117 instead of the Swiss pathways 144, the cantonal on-call medical service and the emergency dentist.
  • Imported marketing that violates professional conduct rules: Google or Facebook rating stars, patient testimonials, claims like best or most modern practice, promises of cures. Not permitted under FMH, SSO and FSP rules, and damaging to your reputation.
  • No clear statement about an intake stop even though the practice is full. The result: calls that have to be turned away every day and frustration on both sides.
  • Data protection sins: a form that asks for or stores symptoms or a diagnosis, Google Maps and fonts loaded without consent, a generic privacy policy with no connection to the practice.
  • Not built for older patients: tiny type, weak contrast, everything hidden inside a booking widget, the phone number hard to find. Exactly the most important patient group gets shut out.
  • Outdated content with no way to maintain it yourself: old consulting hours, a former practice assistant still listed, no holiday notice, because nobody can change the site without the agency.
04
Sector knowledge

What I bring from your sector.

  • I name the correct Swiss emergency pathways: 144 for the ambulance service, 145 for Tox Info Suisse, the cantonal on-call medical service and the emergency dentist, and never the German numbers 112 or 116117, which do not apply in Switzerland.
  • I know Annex 2 of the FMH code of professional conduct: no testimonials, no rating stars, no superlatives like best or most modern practice, no promises of cures or guarantees. For dentists the SSO rules apply, for psychotherapy the FSP/ASP code.
  • I treat health data as particularly sensitive under the revDSG and respect professional secrecy under Art. 321 of the Swiss Criminal Code: forms never ask for symptoms or diagnoses and no health data is stored on the web.
  • I build the intake status switch as the core of the site, because many Swiss family practices are full in 2026 and the shortage of family doctors means real patients get turned away every day.
  • I know the Swiss ecosystem: OneDoc, Doctena, doctorfmh.ch as the official FMH directory and the common practice software.
  • I design for the most important patient group, those over 65: large, easy-to-read type, high contrast, the phone number prominent, a clear low-barrier layout close to WCAG 2.2 AA.
05
Process · Fixed price

How it works.

  1. 01

    First conversation

    We clarify your goal, the scope and the timeline. 30 to 60 minutes, free and with no obligation.

  2. 02

    Fixed quote

    You get a written quote with a clearly defined scope and a fixed price. No surprises, no open-ended hourly risk.

  3. 03

    Build

    I build the site with consulting hours, the emergency pathway and the appointment request. You see the progress as we go and give feedback before we go live.

  4. 04

    Live and handover

    Usually live in around 15 working days. After that you switch the intake status and holiday notices yourself. Ongoing care available as a maintenance plan.

Price

from CHF 4'500

A calm practice website with consulting hours, emergency pathway and appointment request.

With several profiles, multiple languages or a OneDoc integration the price is higher. Ongoing care in a maintenance plan from CHF 79 per month. Fixed quote after the first conversation.

Discuss your practice website
Guide

More in the guide.

06
FAQ

Common questions.

  • May I show patient testimonials or reviews on my practice website at all?

    No. Annex 2 of the FMH code of professional conduct, the SSO rules for dentists and the FSP/ASP code for psychotherapy prohibit testimonials, comparative and promotional claims, and rating stars. I deliberately build your site without these elements. Trust here comes from factual information about titles, career paths and how the practice works, not from advertising.

  • Can I switch the intake stop on and off myself?

    Yes, that matters to me. You switch the banner between accepting new patients, intake stop and waiting list in seconds, without me, without an agency and without any technical knowledge. That saves you the daily calls you would have to turn down anyway. The same goes for holiday and locum notices.

  • Is an online appointment form compatible with professional secrecy and the revDSG?

    Yes, if it is done right. The form asks only for the essentials, never symptoms or diagnoses, runs over TLS and sends via Swiss or EU hosting. No health data is stored on the web. That keeps professional secrecy under Art. 321 of the Swiss Criminal Code intact and satisfies the revDSG. For urgent cases I point clearly to the phone and the emergency pathway.

  • Which emergency numbers belong on a Swiss practice website?

    144 for the ambulance service, 145 for poisoning (Tox Info Suisse), plus the cantonal on-call medical service and, for dentists, the emergency dental service. The German numbers 112 and 116117 do not belong here, they do not apply in Switzerland. I set up the correct cantonal pathway for your location.

  • Do I need online booking like OneDoc, or is a request form enough?

    That depends on your practice. For family doctors I usually recommend an appointment request with a call-back, so you stay in control of urgency and capacity. Real-time booking is a better fit for dentists, therapy and prophylaxis. Where needed I integrate OneDoc or Doctena cleanly instead of inventing something of my own.

  • Is an accessible website a legal requirement for my practice?

    For a purely private practice, accessibility is not yet a hard legal requirement in Switzerland in 2026; the Disability Discrimination Act (BehiG) primarily concerns the public sector. I still build close to WCAG 2.2 AA, not out of fear but because a large share of your regular patients are over 65. Large type, high contrast and an easy-to-find phone number are simply the right way to treat your patients.

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